Post by rakhirani on Mar 4, 2024 3:49:40 GMT -5
This form of advertising is allowed if it meets (all together) : is not misleading; enables the comparison of goods and services that have the same purpose in a reliable and verifiable manner, the comparison must be based on objective criteria; compares one or more relevant, characteristic, verifiable and typical features of goods and services; does not cause confusion on the market in distinguishing between the advertiser and his competitors, does not discredit goods, services or activities; in relation to goods protected by a geographical indication or a protected designation of origin, it always refers to goods with the same indication.
Does not unfairly use the reputation of a Brazil Mobile Number List competitor's trademark, business name or other distinguishing mark, or the protected geographical indicationprotected designation of origin of competing products; does not represent a good or service as an imitation or imitation of a good or service bearing a protected trademark, protected geographical indicationprotected designation of origin or other distinctive sign. Example of comparative advertising The most famous comparative advertisement was the one initiated by Pepsi. Coca-Cola reacted to it and the result was a funny "war" between the giants. Coca-Cola, at no cost to it, won this advertising battle.
This example is often shown in various types of training for marketers. It shows not only what comparative advertising looks like, but also how to deal with it when the competition uses it. Pepsi vs. Coca-Cola Is it worth using comparative advertising? When deciding on this type of advertising, you should be ready for different reactions from consumers and competitors. It is definitely better to give it up when the competition is too strong or when the company is the best in a given industry. By comparing yourself to another person, you can suggest that they have complexes and sow some kind of uncertainty in your customers' minds.
Does not unfairly use the reputation of a Brazil Mobile Number List competitor's trademark, business name or other distinguishing mark, or the protected geographical indicationprotected designation of origin of competing products; does not represent a good or service as an imitation or imitation of a good or service bearing a protected trademark, protected geographical indicationprotected designation of origin or other distinctive sign. Example of comparative advertising The most famous comparative advertisement was the one initiated by Pepsi. Coca-Cola reacted to it and the result was a funny "war" between the giants. Coca-Cola, at no cost to it, won this advertising battle.
This example is often shown in various types of training for marketers. It shows not only what comparative advertising looks like, but also how to deal with it when the competition uses it. Pepsi vs. Coca-Cola Is it worth using comparative advertising? When deciding on this type of advertising, you should be ready for different reactions from consumers and competitors. It is definitely better to give it up when the competition is too strong or when the company is the best in a given industry. By comparing yourself to another person, you can suggest that they have complexes and sow some kind of uncertainty in your customers' minds.